Birce SARI
Available for Work

Business Intelligence & Data Specialist

Turning complex datasets into compelling visual narratives that stakeholders understand and trust. 8+ years of expertise.

location_on Berlin, Germany

About Me

From Analysis to Actionable Intelligence

Data Analyst & BI Specialist with 8+ years of turning messy, scattered business data into clean, trusted insights that leaders actually use to make decisions. I build end-to-end SQL/Python/BI solutions that eliminate manual spreadsheets, cut reporting effort by 40%, and save 16+ hours per department each month while reducing metric conflicts by 40%.

"I'm usually brought in when teams are drowning in different versions of truth and need someone to align KPIs, centralize data, and ship fast, reliable dashboards."
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End-to-End Ownership

Strategy to delivery of BI solutions that work together seamlessly.

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Data Storytelling

Complex data becomes compelling visual narratives stakeholders trust.

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Guaranteed Results

On-time delivery with measurable ROI, improved forecasting, reduced uncertainty.

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International Expertise

Fluent in English (C1), German (B2), and Turkish (native).

LANGUAGES

English (C1)
German (B2)
Turkish (Native)
calendar_today Book a Free 15-Min Intro Call

Technical Expertise

Data Analytics & BI

Tableau (Certified DS/Dev/Arch) Power BI & DAX SAP Analytics Cloud Datorama Data Warehousing ETL/ELT

ML & Data Science

Python (Pandas, NumPy, Scikit-learn) Predictive Analytics Clustering & Segmentation Dataiku Microsoft AI & ML (Cert. 2025)

Infrastructure & SQL

Azure BigQuery MSSQL SQL (Advanced CTEs & window fns) Data Lakes Real-time Streaming

Product & Web Analytics

Google Analytics (Cert. 2025) Cohort Analysis Funnel Optimization LTV/CAC & User Retention

Business & Strategy

Project Management Stakeholder Management Data Governance & GDPR Data Literacy Workshops

Catalogue of Works

Enterprise Dashboard Showcase

Revenue Dashboard
REVENUE

Revenue Insights

Sales Performance Dashboard
SALES

Sales Performance

Budget Overview Dashboard
FINANCE

Budget & Targets

Customer Analysis Dashboard
CUSTOMERS

Retention & CLV

Experience

  • Delivered analytics solutions for startups and SMEs in e-commerce and healthcare.
  • Used funnel analysis and KPI alignment to influence marketing leaders to reprioritize campaigns, resulting in 20% faster decision cycles.
  • Designed end-to-end BI pipelines (SQL, Python, Power BI, Tableau) enabling executives to track product funnel KPIs (activation → retention → revenue) across business units.
  • Engineered optimized SQL queries using CTEs and window functions to improve data reliability and reduce dashboard latency from 10s to under 2s.
  • Increased analytics adoption through data storytelling workshops and dashboard optimization.
  • Built enterprise BI systems and executive dashboards (Tableau, Power BI) enabling leadership to monitor revenue performance and operational KPIs across 50+ franchise locations.
  • Automated reporting workflows using Python and SQL, reducing reporting effort by 40% and improving consistency across departments.
  • Convinced cross-functional teams to adopt centralized KPI frameworks and a company-wide data dictionary, reducing metric conflicts by 40% and establishing a single source of truth.
  • Migrated legacy reporting infrastructure to Azure and MS SQL, reducing operational work by 30% and accelerating analytics delivery.
  • Conducted demand pattern analysis to optimize stocking levels and reduce production waste across franchise operations.
  • Designed C-level KPI visualization solutions improving decision-making speed by 20%.
  • Designed and deployed scalable analytics infrastructure on Azure, MSSQL, and Power BI for seamless multinational operations.
  • Developed 50+ executive dashboards that streamlined reporting processes, saving each department 10+ hours monthly.
  • Collaborated with finance, operations, and IT leadership to ensure data strategy directly supported corporate objectives.
  • Helped manufacturing SMEs transition from manual production tracking to structured ERP-based operations, improving operational visibility.
  • Guided SAP Business One implementations, translating operational processes into digital ERP workflows.
  • Standardized inventory and production tracking systems, enabling more reliable operational monitoring and reporting.
  • Trained business teams on ERP adoption and operational reporting workflows.

Education

MSc in Data Analytics

2023–2025

University for the Creative Arts (UCA), Berlin

Thesis: Enhancing Project Management through Machine Learning and Predictive Analytics

BSc in Industrial Engineering

2009–2014

Koç University, Istanbul

Best Senior Project Award – Logistics Optimization for Auto Gas Facilities

Awards & Recognition

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INFORMS Conference Presenter

Published logistics research achieving 18% efficiency gain at Turkish auto-gas facilities.

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Healthcare Impact

Pro-bono project with Turkish Kidney Foundation Hospital optimizing patient admissions processes.

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Top Performer – Bayer AG BIMS Academy

Selected for excellence in pharmaceutical business modeling.

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Best Senior Project Award

Koç University – Logistics Optimization for Auto Gas Facilities.

Blog & Insights

Latest Articles

Sharing thoughts on data analytics, business intelligence, and the intersection of technology and strategy.

Strategy 8 min read
📊 Your KPIs Are Lying to You

The dashboard is green. The meeting room is tense. Both things are true. Why organizations keep arguing over "the same" numbers, and why KPI alignment is more about governance than dashboards.

Culture 8 min read
DEIB in Data Teams

Building diverse, equitable, and inclusive data teams is not just the right thing to do — it is a strategic advantage that strengthens analytics organizations.

Service Catalogue

Specialized Data Solutions

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Strategy & Intelligence

  • Data strategy & roadmap development
  • Executive dashboards & KPI tracking
  • Analytics maturity assessment
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Optimization & ML

  • Process excellence & automation
  • Predictive demand & sales forecasting
  • Customer segmentation & CLV prediction
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Foundation & Delivery

  • Data architecture & ETL/ELT pipelines
  • Data quality & governance (GDPR)
  • Training & capability building
  • Data strategy development and roadmap creation
  • Analytics maturity assessment and improvement planning
  • Digital transformation strategy and implementation roadmap
  • Technology selection and vendor evaluation
  • Analytics center of excellence (CoE) setup
  • Data monetization strategy development
  • Organizational change management for data initiatives
  • Executive dashboards with KPI tracking and performance scorecards
  • Real-time monitoring dashboards for operational oversight
  • Self-service BI platforms and user empowerment
  • Automated reporting systems with intelligent alerts
  • Interactive data visualizations and storytelling presentations
  • Regulatory reporting compliance and audit trail implementation
  • Infographic creation and design
  • Business process reengineering (BPR) and workflow optimization
  • RPA implementation (UiPath, Robusta) for process automation
  • Lean Six Sigma implementation and continuous improvement
  • Bottleneck identification and resolution
  • Process performance measurement and KPI development
  • Predictive analytics for forecasting (sales, demand, financial)
  • Customer analytics (CLV prediction, churn analysis, segmentation)
  • Risk assessment and fraud detection systems
  • Market basket analysis and recommendation engines
  • Anomaly detection and quality improvement systems
  • Statistical hypothesis testing & regression analysis
  • Cluster analysis and customer segmentation
  • Market analysis and competitive intelligence
  • Customer journey mapping and experience optimization
  • Requirements analysis and stakeholder alignment
  • Gap analysis and improvement recommendations
  • Feasibility studies and ROI analysis
  • Multi-source data integration (ERP, CRM, databases, APIs, cloud)
  • Data lake and data warehouse design and implementation
  • ETL/ELT pipeline development and automation
  • Data migration services (legacy to modern systems)
  • Real-time data streaming setup and monitoring
  • Data governance framework development and implementation
  • Data quality assessment and improvement programs
  • Data cleansing and standardization processes
  • Master data management (MDM) and data cataloging
  • Data privacy compliance (GDPR, CCPA) implementation
  • Data validation rules and monitoring systems
  • Analytics project planning and execution
  • Timeline and milestone tracking with risk mitigation
  • Stakeholder communication and executive reporting
  • Change management for data initiatives
  • Quality assurance and testing protocols
  • Post-implementation support and optimization
  • BI tool implementation (Power BI, Tableau, Qlik)
  • Database migration and system integration projects
  • Data warehouse and analytics platform deployment
  • Training and adoption programs for user empowerment
  • Analytics training programs (Power BI, Tableau, SQL, Python)
  • Data literacy workshops and capability building
  • Best practices documentation and knowledge sharing
  • Mentoring and coaching for analytics teams
  • Certification preparation support
  • Healthcare analytics (patient outcomes, operational efficiency)
  • Retail analytics (customer behavior, inventory, pricing)
  • Manufacturing analytics (quality, efficiency, predictive maintenance)
  • Marketing analytics (campaign performance, customer acquisition)
  • HR analytics (employee performance, retention, recruitment)
  • Education analytics (student performance, institutional effectiveness)

Testimonials

What clients and collaborators say

Real feedback from teams, product owners, and business leaders I have supported in analytics, BI, and data strategy.

"I had the pleasure of working with Birce Sarı at Zorlu Holding, where she reported directly to me in her role as a Business Analyst and Power BI Specialist. Birce consistently demonstrated strong analytical thinking, effective communication skills, and a positive attitude."

Pinar Yildiran

PMO, Enterprise Architecture & IT Governance Lead Director

"Birce was an exceptional professional in our Solution Development team, with dual expertise in both data analytics and business analysis. Her ability to extract meaningful insights from complex datasets and align them with business needs was truly impressive."

Tekin Çetin

Zorlu Holding Consultant

"Birce Sari is an outstanding Data Analytics specialist. She stood out from the rest — her questions showed deep experience, and in our Tableau course she often seemed to know the tool better than the lecturer."

Iuliia Arkadeva

Frontend-focused Fullstack Developer

Let's Work Together

I'm currently available for freelance projects. Whether you need data analysis, visualization, or consulting, I'd love to hear from you.